European Aftermarket was asked by a World Leading Manufacturer to assist them to try and keep hold of a contract that was due for renewal (The contract was worth £15 million pounds) with a leading UK buying group.

EAM was asked to report directly to the UK Managing Director and Directors based in Switzerland / Italy

The Directors of the manufacturer understood that many of the Buying group members were un-happy with them, due to many problems – Pricing policy – Range of product – Deliveries – National Distribution policy etc.

Phil was asked to speak to the members (who he knew very well- with over 40 members in group) he set up a questionnaire and visited the Directors of each company within the group and reported back with many answers to problems the manufacturer did not even know about – steps were taken to resolve these major problems.

Following this Phil worked with the key managers of the manufacturer to review the current pricing policy – checking against the vehicle manufacturers their competiveness – reviewed the method of stock holding / ordering at manufacturer from their factories based in Europe, and worked with the Directors to have a Distribution policy that was understandable by their own staff and the market.

And benchmarking range / price / quality against the other leading Aftermarket brands within the UK market


After a 9 month project with European Aftermarket the Manufacturer won the contract from the buying group – But not for 3 years as before, but for 5 years!! With an estimated value to the manufacturer of £25 million pounds.