European Aftermarket was asked by a World Leading Manufacturer to assist them to try and keep hold of a contract that was due for renewal (The contract was worth £15 million pounds) with a leading UK buying group. EAM was asked to report directly to the UK Managing Director and Directors based in Switzerland / Italy The Directors of the manufacturer understood that many of

Aftermarket Company — mid market brand Problem: PJ has always specialized in the completive middle market. It offers good performance at a value for money price. Before Phil came along, however, the brand was being devalued by the previous distributor, and was being sold as a cheap product in line with the lesser quality far Eastern imports. Actions: PJ needed to be re-positioned correctly,

Aftermarket Company — mid market brand Problem: Phil helped to "create" the SWF brand in the UK. Whilst SWF was extremely well known in most of Europe, it had had never been distributed successfully in the UK. It had a poor reputation for range, availability and service.   Actions: Phil found an enthusiastic UK distributor who was willing to stock it in depth, and

World Leading OE Company - premium brand Problem: UK based sales office of leading European O.E. Parts Manufacturer had quoted major UK based parts group, but had not heard anything after some weeks and could not get any answers from their contacts within group. Due to the pressures from their European Head quarters E.A.M were asked to intervene and clarify situation..   Actions: Using